A new client comes to you with a Web Design project, but instead of the excitement you usually feel when starting a new project, you are feeling uneasy about it.
You remember reading online reviews about your potential client’s previous designer and how unhappy he made the customers who had to contact him after the fact.
How can you keep from making the same mistake? Read on to find out how to use online reviews effectively through web design to create long-lasting relationships with your clients and grow your business in the process.
1) The Importance of Online Reviews
In today’s world, it is not enough to just have a website. To make your business a success, you need people to visit your site and spend time on your page.
Getting customers or clients to return often should be the goal of any web design company in Toronto or web design services in Canada because this will mean more traffic and hopefully more business.
One important way to keep your visitors engaged is through online reviews because this has been shown to increase conversion rates by an astonishing 400%. A positive review increases the chance of receiving another positive review from the same customer.
2) Why are People More Likely to Write a Review Than a Recommendation?
Why are people more likely to write a review than a recommendation? It all boils down to the good old profit motive.
When you write a review, you’re not only helping someone, but you’re also getting credit for something and receiving free or discounted products.
On the other hand, when you recommend someone, your gift is just that: an intangible good. And most people want some tangible reward for their effort.
We can use this knowledge to our advantage in two ways: by proactively soliciting reviews or strategically building in opportunities for customer reviews with your website design company Toronto and web design services Canada.
3) Should you get reviews from your clients?
We recommend getting reviews from your clients. It can be a great way to show off what you do best and get more prospective clients.
The key is making sure you incentivize your clients to leave reviews so that they feel they’ve gotten value for their money.
That way, they’ll want to come back and work with you again. Once you have the initial review system set up, keep in mind these 9 tips when designing your website:
1) Stick to one or two fonts at most. Some of the most common fonts are Arial, Times New Roman, Georgia, Verdana, and Tahoma.
Don’t overdo it! Remember less is more when it comes to web design because the goal is to avoid looking cluttered on the screen.
2) Be creative! Use creative images (like a gif!) as part of your design instead of just using pictures of people – this will catch people’s attention.
3) Make sure there’s enough white space around everything – no need for too much clutter!
4) Do Client-Generated Testimonials Work?
Web design testimonials are a great way to showcase your best work. If you want to get even more reviews, offer a 10% discount for each review your clients write.
This incentive should inspire them to take the time to express their thoughts about their experience with your web design company Toronto or web design services Canada.
You may also choose to have an online form where they can submit their testimonial without the pressure of writing a personal message.
In any case, these testimonials will show prospective customers that other people are happy with your service and this could result in more business for you.
5) What Makes an Effective Testimonial?
A great testimonial has three key components.
Firstly, it should be a one-sentence (or shorter) sentence of commentary on the company or service that you provide.
Secondly, the testimonial should include a specific example or experience of how they were helped by your service.
Thirdly, it should have a mention of the person who is giving the testimonial so that you know who to contact with regards to booking an appointment or receiving more information about your services.
Below are some examples of what makes an effective testimonial
6) The Anatomy of an Effective Testimonial
An effective testimonial is a mix of substance and sound bites that both the client and reader can connect with. One key ingredient to ensure the success of your testimonials is getting buy-in from your clients before releasing them publicly.
Once you’ve completed work for a client, it’s best to send him or her three reviews to choose from – a professional, an emotional, and a wow review.
Remember that testimonials should be tailored to the site they are being posted on as well as have specific call-to-actions for each prospective customer.
7) How should we word our client testimonials?
As we are a web design company in Toronto, testimonials for us might be less about our capabilities and more about how our services impacted them.
This is because we are working to achieve goals for our clients, not just building websites for them. So instead of asking about things like the best designer or most affordable, you might ask questions such as
- What have been your favorite aspects of the website design process so far?
- How do you feel your business has been affected since the website was designed?
- What were their favorite features?
- How did it make their work easier?
- More difficult?
- Is there anything they would change?
8) Where do we display testimonials on our website?
Reviews are a fantastic way to showcase the talents of your business and service. They can serve as a testament to the good work you do and the commitment you have to excellent customer service.
In addition, reviews help reassure potential customers that they will be taken care of and well cared for by your team of professionals.
Websites with testimonials should place them in the right section depending on their function: e.g., If your website uses a blog page or ‘About Us page, then testimonials should go there so visitors can get an idea of what other people think about your business before they come in and talk to you in person.