A professional SEO consultant in Delhi or consulting firm should, at the absolute least, have extensive experience and competence in the following areas (plus many more).
SEO for On-Page
This is the material that you post on your website. While the majority of people think of SEO as an off-site approach involving link building and social signals, certain things must be done on your site before any of the other techniques will work. Essentially, regardless of what you do, your website must be “search engine friendly” to rank high, and an SEO consultant Delhi expert should be able to advise you on what you need to do to prepare your site for ranking.
Several on-page aspects that your consulting company should be able to assist you with include the following:
Title tags: Creating an effective title tag is far more difficult than you might believe. Additionally, a correctly optimized title tag can perform miracles for SEO.
Description tags: Almost identical to the title tag. It’s critical for on-site SEO but difficult to “get right” unless you’re an expert.
Meta tags: In addition to the title and description, there are a variety of different meta tags that may or may not be relevant to your website and circumstances. Your hired SEO specialist should be able to advise you on these.
High-quality content: The most critical component of every website and a necessary component of getting high search engine rankings. However, are your pages truly well-written with truly high-quality content from Google, Bing, Yahoo, and other search engines’ perspective?
Keyword density: This is another area where you do not want to make a mistake. If you optimize too little, you may never rank for the terms you want to rank for.
LSI (Latent Semantic Indexing): In a nutshell, LSI is the process by which Google and other search engines analyze a website’s content and identify the most frequently used words or phrases, as well as their synonyms and related terms, as the page’s keywords.
For instance, if the title of your website was “Animal Facts,” search engines would anticipate the presence of more terms relating to animals in the page’s content – such as dogs, cats, and birds.
Additionally, you may rank for LSI keywords in addition to your primary keywords.
Site structure: Do your pages make use of organized data to facilitate listing creation? Are search engines able to quickly crawl your site? Is duplicate content being handled properly on the site? Is the design optimized for search engines? These are all items that your consultant should be able to inform you of and assist you with if necessary.
Headers: Are your headers and sub-headings formatted correctly using the appropriate HTML tags and keywords?
Site speed: This factor is becoming increasingly important in terms of SEO as everything on the internet becomes faster and faster. Because people are impatient, your site must load rapidly for the greatest results.
Mobile-friendly: Websites display substantially differently on mobile devices and tablets than they do on desktop computers. The globe is growing increasingly mobile, and more people now access the internet through mobile devices than through laptops. As a result, it is critical that your site is mobile-friendly and properly optimized for it.
Structured data: Structured data enables search engines such as Google to fully comprehend your site, which can significantly aid with SEO.
as well as a variety of other stuff! They must be adept at optimizing your website or instructing you on how to do it on your own. You’ve hired them since SEO Services or any other SEO consultant specialists in this field; therefore, verify that they truly are before handing over your money.