Planning to hire a digital marketing company for your manufacturing business? Often, the process isn’t easy. In today’s time, it is easy for everyone to create a website and start offering services as an entrepreneur.
And this makes it even more difficult to select the right agency for your business. To help you out, we have whittled a list of the top five attributes you need to look for in your manufacturer marketing agency. This will ensure you make the right choice.
1. A sizeable portfolio or list of previous clients
Good digital marketing agencies are those that take pride in their work as well as their clients. And they are always willing to showcase their partnerships in the world. So to begin with, ask your chosen company about their previous clients or their work portfolio.
In some types of services, the results aren’t exactly easy to display. For instance, for content marketing or industrial SEO, a digital marketing agency may not have a portfolio to showcase. In that case, you can check out the clients they have worked with to serve as a good indication of their experience.
And for services such as website development or graphic design, make sure the company shows you a well-put-together portfolio so you can analyze their quality and make sure it meets your expectations.
2. Experienced and professional teammates
Regardless of the type of digital marketing service you are looking for, it is important to work with an agency that hires experienced and talented team members. And to find out more about this, you can visit your chosen agency’s website. Go to their Teams or Our People section to discover more about their team members.
In case the agency doesn’t list its employees on its website, you can check out its LinkedIn page. You can click on People to see a list of all the people working in the company. However, many times, this page doesn’t show any contractors or freelancers and is not 100% indicative of who is on the team. That said, LinkedIn is still a good place to start.
3. Industry Reputation and Social Proof
Having a good industry reputation is the greatest indicator of a successful digital marketing agency. It is a good idea to check out an agency’s online reviews to get a clear understanding of its market reputation. Google is a great place to gather in-depth reviews on an agency and find out what others have to say about their experience with that agency.
Furthermore, social proof, such as previous client reviews and testimonials on an agency’s website can provide you with deep insights into the company’s quality. Most good agencies showcase their previous client reviews and endorsements on their website to furnish social proof. If you cannot find anything on your chosen company’s website, you can rethink your decision of working with them.
4. A well-developed website
A website is a foremost touchpoint for every potential customer. It is the first place where every potential customer lands to gather a fair understanding of your business and its services. Therefore, it has to be something that makes the people feel welcomed.
The best digital marketing agency reckons the significance of a well-designed website. So make sure your chosen agency offers good web design and development services. You can gauge their work quality by looking at their already implemented designs. Besides, their own website can speak volumes about their work and creativity level. If the quality of the work doesn’t feel up to the mark, it is a good idea to move on to the next agency.
5. Easily approachable
All good and responsible digital marketing companies make it easy for their potential clients to get in touch with them. They have an easily navigable website that offers a clear call to action on each page.
The agency must make it easy for every potential lead to take the first step. This may be scheduling an online consultation or filling up a contact form. In case things are not so obvious, it is better to steer clear of such an agency.
Every digital marketing project, no matter how big or small, deserves the undivided attention of industry experts. The aforementioned points can certainly help you select the best agency for your business requirements and derive optimal marketing results.
One example of a leading online marketing agency for manufacturers is StratMg. You can get in touch with the professionals at the agency to help you devise a robust strategy for your marketing goals. You can visit their website to schedule an online consultation and get started.