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Digital Marketing

Google Ads and Local SEO Strategy: The Perfect Complement

If you want to boost your local business’s visibility and bring in more customers, there are several tactics you can use that range from free to paid.

Among the strategies that don’t cost anything, search engine optimization Local SEO should be one of your go-to strategies, as it helps your website show up higher in organic search results.

However, if you want to quickly bring in new customers and grow your business with little effort, you may want to consider adding Google AdWords ads to your strategy as well.

AdWords ads can give your local business an edge

Local businesses have a lot of competition when it comes to their success in the digital world. If you’re trying to figure out how to get an edge in your local area, Google AdWords ads might be the answer.

This will allow your business to target those potential customers for a tailored promotion so they can find you based on their interest, allowing you to have the perfect opportunity for conversion at an affordable price point with exceptional results.

EZ Marketing Solutions is a leading provider of Canada Search Engine Marketing. We specialize in ROI-focused strategies that work with various budgets.

Three reasons why you should try AdWords ads in 2018

  1. Google AdWords provides the perfect combination of local SEO services
  2. Is your business visible in Canada?
  3. If you are going to try any form of online advertising this year, start with Google ads! With a little time and some testing, you will find that AdWords is one of the most effective ways to drive more traffic from Canada Search Engines. Let’s go through a few more reasons why this is so important for your business.

Getting Started With A/B Testing

Google offers AdWords advertisers an option to split their ad budget between two variants of the same ad to determine which one performs better.

If you’re new to A/B testing, start by choosing a few different content headlines for your ads so that you have more than one area you’re trying to improve.

What you need to know about location extensions

Location extensions, also known as geo-targeting or geotargeting, are a paid option offered by Google Ads.

A location extension attaches to a keyword ad group with an additional modifier for identifying where that ad group should be displayed.

For example, if the keywords in your ad group are family law attorney then adding Canada to your location extension will display only in searches that include Canada.

This option offers businesses with multi-location potential more granular control over the performance of their ads based on their physical location.

#1 Step- Identify Your Location Extension With Google Ads, you can enter up to 10 different locations where you would like your ads to appear.

How to Use Remarketing Lists for Search Ads (RLSA)

If you don’t have an account with Google AdWords, you can still benefit from the wonders of their advertising network.

One way is to use Remarketing Lists for Search (RLSA). With this tool, Google creates a list of people who visit your website and stores that information in their database.

How to Build Quality Links For Your Businesses Using Google AdWords

At first, it can be confusing to determine how best to promote your business in the digital age. Should you focus on developing high-quality content? Or should you use ads to get the word out about your brand? Sometimes the answer is a little of both.

As an example, if you’re targeting Canadian consumers, we might recommend Google Ads and Canada Search Engine Marketing as one of your go-to strategies for promoting quality links to your business.

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