First, know that USA has the third largest beauty market in the world. In addition, the beauty segment shows strong growth in the country. And one of the main factors in this is the high demand for services and procedures. So, if you like this branch, want to raise people’s self-esteem, spread well-being and undertake in a segment that only grows, check out our step-by-step guide to setting up a successful Nail Salon.
Where do I start setting up a Nail Salon?
First the first step is market research, so you are already on the right path to setting up a successful Nail Salon. So, check out our step-by-step guide on how to set up a nail salon business plan.
Know your target audience
Every company has a target audience: who will be its customers. Thinking about your target audience is the first step because it is based on this that you will have to establish the next steps.
So, who is your ideal customer? Of course, we know women are the most frequent visitors to a Nail Salon, right? But at this stage, you need to define your ideal customer in detail; that is, you can also choose to segment, targeting your services to an adult audience, for example.
In addition, you need to know your target audience in depth, that is, know more about who you want to attract and serve in your salon. That is, what age are they, women? What kind of profession, what income, your interests and hobbies, for example?
In this way, you direct all your services to better serve your client and make your salon a real success.
Define your services
A salon can offer numerous services, from complete hair treatment to enameling, so the second step is to define what types of service your salon will offer. In addition, in many salons, we find the sale of beauty products and cosmetics, which is something to think about, and what products you will offer, in addition to the services.
At this point, a valid tip is to study the competition; in this way, you can offer what your competitors lack.
Therefore, observe the strengths and weaknesses of competing salons and seek to stand out in your region, innovating through its differentiated services and care.
Choose the point
Choosing a point is one of the most important factors for your business. With the services defined, you already have an idea of the size of the place and the number of rooms you will need.
But, there are still other requirements to consider, such as the movement of the place; after all, it is important to install yourself in an area with high traffic of people. This way, your salon can be seen and found more easily.
In addition to the movement of the place, pay attention to the infrastructure of the place, access must be facilitated for all types of customers, and the street needs to be clean and well lit. In addition, the place must be attractive since beauty is your business, which is a weight factor. If possible, opt for corner points.
List the equipment
For this step, assemble a list of everything you will need to open your salon; in addition to all the furniture, include beauty products such as shampoo, conditioners, creams and chemicals.
Don’t forget to choose furniture that matches each other; remember that your business is beauty and having a comfortable and attractive salon is essential for the success of your venture.
Therefore, before buying furniture, mirrors, cutting chair, washbasins, and cabinets, among others, think about the visual identity of your salon.
The name, layout, decoration and style are some factors that create your Nail Salon’s visual identity. Therefore, it is worth counting on the support of specialists, such as architects or designers.
Make a budget
With your list in hand, containing all the items you will need, it is essential to carry out two quotes.
In one budget, include the initial investments (equipment, furniture, renovation, working capital, etc.); in the other budget, add the monthly expenses (products, rent, light, employees, etc.).
The values vary widely, depending on the salon’s business model. However, having a business plan is essential and will make it easier for the owner to manage.
Marketing your salon
Finally, the last step is focusing on your new salon’s marketing strategies.
With your target audience defined and segmented, it is enough to implement some marketing strategies to promote your services. Fortunately, there are a variety of actions that can increase your clientele.
However, the most basic factor is to publicize your services through pamphlets, partnerships, digital influencers and on the internet through social networks. Then, you can implement your strategies over time, creating a loyalty card.
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