They organize themselves into five broad departments. Each one employs aggressive tactics in claims handling and litigation management. These tactics increase the likelihood that an insured will abandon their claim for one reason or another, which increases insurer profits. If you own a business, you need to understand these tactics.
Insurance companies are not your friends
When you get into an auto accident, you will quickly discover that insurance companies are not your friends. These companies are businesses and their main goal is to make the most profit possible. This means that they have to minimize the amount of money they spend on each claim. Even though they may have a friendly and helpful sales representative, the company is not necessarily working in your best interests.
They are organized into five broad departments
A typical insurance company is organized into five broad departments, each of which focuses on a different function. The marketing department is responsible for signing up new customers, while the underwriting department works to collect premiums. The legal department serves as a neutral third party between competing interests and is often called upon to resolve disputes between those departments.
They are not obligated to act in good faith
Even though an insurance company is required by law to act in good faith, sometimes they will breach their obligations. This is known as a bad faith claim and can result in significant damages. Courts have a strong motivation to prevent companies from engaging in bad faith behavior because it compromises the foundational trust between policyholders and insurers.
They are not required to pay
Insurance companies have a number of sneaky tactics. For example, they may use slick marketing to lure new signups. They also train their adjusters to say “sorry, no more” with a smile. Some insurers even throw pizza parties for adjusters who deny the majority of claims.
They can trick you into a lower settlement
Insurance companies play clever tricks to minimize the liability of their policyholders. These tactics often involve presenting themselves as your ally when, in reality, they are working to reduce your benefits and minimize your liability. You can spot these tactics by being aware of what to expect from an insurance adjuster and how to avoid falling prey to them.
They can deny coverage
To be successful in the insurance industry, you need to stand out from the competition. That means you need a marketing strategy that you can use to attract new customers and grow your business. If you don’t have an effective marketing strategy, you risk sinking in Google search results and missing out on new customers. You should learn about the tactics used by successful insurance agencies.
They can devalue claims
You’ve probably heard this before, but it’s true: insurance companies have a tendency to devalue claims. By requiring you to provide recorded statements about the situation, they can devalue your claim by taking them out of context and requiring more information than you originally provided. These actions will delay the process and make your claim less valuable.
They can scare you into giving up
Insurance companies use a variety of tactics to get more business. These strategies include marketing on search engines such as Google and Bing, which places your advertisement among the first listings for online searches. The odds of success increase exponentially as more levers are pulled.
