Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean.
If that’s you, we’ve got you covered, and if this is your first time coming across the phrase, then you’re in luck. In this post, you’re going to learn everything you need to know in order to carry out an effective SEO (search engine optimization) strategy. We’re going to cover:
- What SEO is and why it’s more important than ever.
- The basics of an SEO strategy (keywords, metadata, link-building, technical components).
- Eight specific tactics that will set you up for SEO success based
The importance of SEO in 2022
According to Safari Digital, approximately 61% of marketers believe that SEO is the key to online success, which is why modern businesses allocate an average of 41% of their marketing budget to it. In short, taking the time to outline a proper SEO strategy can revolutionize not just your online traffic but your business as a whole.
Given the way the world is right now, internet use is as high as it’s ever been. The pandemic has us doing more online shopping, streaming even more movies and television than usual, and attending enough Zoom meetings for a lifetime. SEO has been crucial for so many organizations throughout 2020 and we expect 2021 to be much of the same. So, as we approach the New Year, how can you create an SEO strategy that moves with the times? Well, let’s start with the basics.
What every SEO strategy must have
SEO is essentially the practice of using certain qualitative content principles and technical improvements to improve your online traffic and rankings on SERPs (search engine results pages). Quantity plays a big part too. Writing more content, using more links, and using a wider variety of keywords is a great way to rank higher over time—this is called ‘scaling’ and it’s pretty much what it sounds like.
So, there are a few things we’ve chucked in there. Before we get too far ahead of ourselves, let’s rattle off the main tools you’ll be using to start building your 2021 SEO strategy:
. Keyword targeting
Keywords are phrases that are commonly searched for on Google, Bing, etc. and they are a crucial part of determining your website’s rankings. Use the right amount of keywords in the right places and in time you’ll see your pages climb up the leaderboards.
Keywords that a car dealership may be researching (using our Free Keyword Tool).
Keyword strategy has changed a lot over the years, it used to just be stuff as many in there as possible, but lots of content then became spammy and sites were ultimately penalized by Google’s algorithms. These days, you need to do your keyword research, use a wide variety of keywords, and fit them in naturally. Google gets smarter by the day, so they’ll make you work for it.